When it came time to record Adam Young’s third album as Owl City, the Minnesota native set himself the following challenge: “Over the past several years I'd become fascinated with trying to capture magic in a jar through simple, concise pop songs,” he says. “I saw it as a great challenge to try to come up with catchy, unique, and memorable songs because it was a new method of songwriting I'd never approached before. I believe artists should never look back or repeat themselves and this was a new frontier for me.”